Still not got a Twitter or Facebook account for your DJing? Maybe now is the time to put that right...
Everyone knows that they should be using Facebook and Twitter to promote themselves as DJs. But if you’ve never gone past chatting to your friends on Facebook, and not even tried to get to grips with Twitter, it can seem like a difficult task to get going.
In this four-part series, which is aimed at total beginners, we’re going to break it right down to show you just the basics so you can start off on the right foot.
Each week we’ll go over some basics in the post, and there’s also a video to accompany each episode that looks a little deeper. Treat it is a simple and hopefully painless introduction to using Facebook and Twitter to promote yourself as a DJ. So let’s get going…
Part 1: Getting started
- Why join a social network? – Gigs, DJ mixes – whatever you want to promote, Facebook and Twitter are your direct connection to your fans
- How do I get started?- If you already have Facebook and Twitter accounts, great! If not, sign up. On Facebook you want to create a fan page so that you don’t have to add fans as friends individually, and so that you get an unlimited number of potential fans (you can only have 5,000 friends on a profile). Make sure to use your DJ name if it’s different from your real name
- So what is it with Twitter? – Best thing with Twitter is to just jump in – follow people you find interesting (DJs, this website…), reply and voice your own opinions to things people say, follow people you’re interested in (DJs, interesting industry site and people). It’s chatter, and it doesn’t have a start or an end. Little and often is key
- What next with my new Facebook page? – Add a description and profile picture, just like if you were setting up a Facebook profile. When your page looks nice, start inviting people to like you. Friends and family are a great starting point
- How quickly will I see results? – It takes time so don’t expect thousands of fans in a week! Keep interacting with those you do have and things will grow. Also remember a handful of hardcore fans is better than 1,000 who don’t really care for what you have to say. With social media, quality is much more important than quantity
This week’s video
In next week’s post and video we’ll look more into customising your profiles in Facebook and Twitter.
Now go to:
5 Ways For DJs To Get Ahead On Twitter
How To Succeed At DJing Part 7: Market Yourself Like A Pro
How To Succeed At DJing, Part 11: Promote Yourself Online
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Tags: dj promotion, facebook, twitter
I’m on twitter.com/filespnr and it’s a good place to reach me if you have any set-up or purchase questions. I also like to rant on there about DJ industry stuff that bugs me, you could say I’m an advocate for the consumer. I’m also on Facebook, but not very good at it. This is also a good place to ask about equipment and apps http://www.facebook.com/DJFileSpnR
[ link ]So drop in, do the “like” thing(lord knows my poor fan page needs some) leave a comment or question, or just say what up. One of the things from the past that we can hold onto is the idea of DJs being a community. I’m on the lookout for house and Nu disco tracks so share some links if you got ‘em. Peeeaaacee….
Props to Phil. I just saw this on the Numark Facebook page.
[ link ]LOL the power of Facebook, eh?
[ link ]Okay, now that is very cool.
[ link ]Thank You Phil! Looking forward to next 3 parts!
[ link ]I have so been lacking doing any promotion via social networking. Always relied on referrals. I must admit though it is/was a new year resolution so thanks for the reminder and the advice!
[ link ]I’ve been working on mine via facebook and it seems to be moving right along:http://www.facebook.com/pages/Northern-Entertainment-Consultants/239684349401732
http://www.facebook.com/pages/Mr-Maniacal/150018171723310
[ link ]Never get into the Twitter, it seems a bit time consuming like the old tchat (MSN messenger, yahoo, aol).
[ link ]I think Twitter and Facebook “can” be useful tools but I think its reaching saturation point. This is a useful article but I think its important to recognise that making a name in the traditional ways is the key. I reckon an online presence is better used to maintain a career/reputation that creating it.
The number of fan pages i’ve “liked” out of no other reason than being polite is ridiculous. And after pressing the “like” button that will generally be the end of the “relationship” until I get sick of updates blocking my feed and delete them..
I echo Luke Solomon’s comments on his site:
“People are so obsessed and consumed with the popularity contest that was once called a skill. The time and effort that once went into perfecting the art of being great at what you do has been reduced to statistics and online presence.
I genuinely feel that people are beginning to get bored by an overload of information relating to said persons job, career and day to day business, an activity that is practiced in order to boost said persons profile, and to help create a brand.”
Whilst it may be a bit melodramatic to say things have been “reduced to statistics” I definitely agree that people are bored by all this extra self promotion. Not just in DJing either – its everything!!
[ link ]Mmmmm maybe, but only if taken to extremes I’d argue. It’s all about balance, and remember we’re only be having this conversation “one to one” as it were thanks to the internet…
[ link ]I’m conscious that i’m coming across negative here, It’s just that I can definitely identify with the overload. Not only are there more budding DJ’s out there, there are also many new ways to promote yourself.
Apologies, I don’t mean to detract from a useful article!
[ link ]This is a great article. I’m currently processing both FB & Twitter pages.
[ link ]Looking forward to the next chapters.
Youtube is also a good place to promote yourself, you can publish mixes or videos that you’v made and is more apt to people just stumbling on to one of your videos, like what they see, and stick around. It’s also better if you want to leave your personal life out and get straight to the music. I’ve had thousands of views in over 40 countries and every time someone goes to my page one of my mixes automatically starts playing, so your going to hear me DJ right off the bat whether you wanted to or not, which is a very useful tool.
http://www.youtube.com/user/themajikmuzik?feature=mhee
Very good article peter, keep up the good work!
[ link ]Should be a great little series! I’m doing the fb and twitter thing, but agree we still need good old regular marketing too. Youtube was mentioned by a few comments too, I think that is even more important then fb and twitter, I’ve had customers call me only because they searched youtube and saw my videos.
[ link ]Great infomation guys, Im a new to the dj game and is based in the Caribbean but still djing Rap, Reggae, Techno, Soca and many more popular music out there. I must say my dj fan base is growing and I am always interested in ensuring that I stay connected to those new fans out there. You can find me on twitter as Soca_Kastro and on Facebook as Kastro.
Follow me, you never know, maybe next time you wanna enjoy the warm Caribbean sun and crystal clear waters you can hit me up.
Kastro.
[ link ]How to start from scratch
[ link ]Follow me! Lets chat a lil about everything –> @djamandarose (Let me know u saw this one here & ill follow back!)
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