This bring to five the number of controllers Serato DJ now works with, with the Numark Mixtrack Pro, Pioneer DDJ-ERGO and Denon DJ MC2000 already compatible since the first rollout two weeks ago. While the software is still available at US$199 with Serato Video as before, for the first time it is available without Serato Video for a new lower price of US$129.
This appears to be a shift from Serato, as before the company was saying it was bundling Serato Video with the US$199 Serato DJ program as a launch offer for a limited period, but now it seems that the with video/without video two-tier pricing is permanent. The new pricing structure brings Serato DJ to just US$40 more than Traktor Pro 2.x, which itself had a massive price drop at the start of 2012.
Good news for Reloop, bad news for some customers
This is good news for those not wanting the Serato Video attachment, ie most DJs (as the software is now cheaper) but it’s also good news for those who do want it at some point (because the bundle still offers a considerable saving over the old separate pricing, and because this now appears to be a permanent thing, not a time-limited launch offer).
This is also big news for Reloop, because The Reloop Terminal Mix 2 and Terminal Mix 4 are high quality, capable devices which were sorely missing equally capable software. Plus, with the premium now only US$129 to upgrade to Serato DJ, the controllers (along with those of other manufacturers) are now more competitive than they otherwise would have been, especially when you note how close Serato DJ is now in price to Traktor. Reloop has announced bundles for both controllers with Serato DJ and Serato video €499 and €599.
However, it’s not such good news for those who maybe bought the software within the last two weeks for the first batch of devices, and who have no interest in the video plugin that was initially offered as a free bonus, as they could have waited just 14 days and got the software for US$80 less.
• Rollout for more controllers, including free rollout for Serato ITCH controllers (all of the controllers announced so far are Serato DJ Intro models) is expected over the coming weeks and months. You can buy Serato DJ and keep informed when an upgrade will be available here.
What do you think of the price drop? Are you a Terminal Mix 2 or 4 owner who’s excited this is now available for you? Please share your thoughts in the comments.