Over To You: Will My Radio Mix Show Help Me Get A Club Gig?

Radio UK

Mixing on the radio can be a cool way of getting exposure – but unless you can get some spoken promotion over the air too, it’s unlikely to help you in getting real live gigs.

Digital DJ Tips reader Mike writes: “Hi Phil! Recently I got the position of being the party mix DJ for a radio station. This means that I make a one-hour mix every week and they broadcast it on Saturday nights. I got this ‘job’ (let’s call it this way although I don’t receive payment for it) by sending a mix to them; they liked it, and they asked me if I want to continue.

“The question is: If I continue to make mixtapes for the radio station, will it improve my chances of getting a DJ residency at a disco? Will disco managers care at all about this, and will this be a big advantage or an insignificant one? After all, as you often say, it’s much more exciting to play music live to people and see them dancing and having fun than to just make mixtapes.”

Digital DJ Tips says:

There’s a chance for sure, but I wouldn’t think it’s a particularly big one – managers want you to bring crowds, so unless you can get on the microphone and announce that you’re playing at that venue over the air (or at least get your name mentioned lots) it won’t probably won’t sway the manager too much. But having said that, saying you’re a radio DJ will at least prove you’re technically competent.

Also, you should try and get the radio station to pay you something – your work is worth something to them, so they should be giving you some of that. At least then the radio station job would be worthwhile on its own merits, and not just as a stepping stone.

I’m going to throw this one open to our readers, though, as I’m sure we have DJs who have done or do similar things, or who can tell us about other DJs in this position.

So, over to you! Has a radio mix show helped you to get gigs? Do you know DJs with mix shows who use them to advertise their “real life” events? Please share your thoughts and experiences in the comments.

Comments

  1. Yes, it does help. Aside from submitting mixtapes, work your networking skills to the station management, because they can give referrals to club owners and event organizers.

  2. david -dj xl- says:

    if you work it correctly it can. Flyers and promo material can read “as heard Saturday Nights on WKKY “DJ XYZ” LIVE Friday Nights!!!!!”

    “You’ve heard him on WKKY Saturdays now see him LIVE”

  3. Absolutely! I bagged a monthly ‘guest DJ’ slot on a community station in another town where I had never played. After a couple of months I had got a fairly regular slot in that town. Your show can benefit you in the following ways:
    1. Direct promotion to listeners – pre-record your own idents to drop into your show. Include your web address. Tell listeners when they can see you next.
    2. Social media – ask for access to the station’s facebook and twitter accounts and use them to promote your show and therefore yourself. ALso promote gigs online while you are on air.
    3. Use the station logo on your website / posters etc
    ALl this ultimately leads to ….
    4. Credibility – this is the big win. Promoters and venues figure if you are good enough for radio, you must be good!

    Finally, if nothing else, producing an hour of tunes a week makes you keep on top of your tunes and new music.

  4. bought my dad that exact radio for christmas :)

  5. I always believe and say ” A mixtape is a DJ’s business card “.
    People know you with your music. As a DJ, you’re as good as your mixes.

    A carefully prepared mixtape will promote your name anywhere and that can be a radio station as long as it identifies you. Drop a jingle in it. Since nobody pays for your time and effort, at least you deserve your name being in the mix.

  6. I agree with everything Kevin Godden says. I was on free FM radio cumulus station 5 days a week with a 5pm mixshow. I also was on the weekend show live from the club. They did not pay me but if someone called the station for a dj they sent them to me. It helped and still helps. I now am on Virtual Dj Radio and now offer to clubs to broadcast on our station and promote the show to bring in my followers. If anything it is another tool to use to help you get in. I work deals out with the sales department and offer clubs a night the station comes in to giveaway stuff. They promote the night on the station and its a win win. Good luck

  7. It works. I was given a guest slot on primetime radio mixshow back in 2008. It opened up an entire world of opportunities for me in my local club scene. I’ve been on radio ever since. 2 years ago, I was given yet another opportunity. This time to jump on as a guest DJ on the #1 EDM mixshow in our area. 2 years later, I am still on the air every Saturday night. This one opened up so many opportunities including gigs at clubs, raves and even our biggest summer Rock festival where I got to open in the EDM stage. Its a real win/win. 100% promotion for your name, name recognition, direct contact with fans/listeners, networking with djs, producers, record industry people, access to events thrown by the station and its sister stations (I work with CBS radio, We go to concerts all the time free of cost), passes to clubs and parties. Put in the work and If you are very good at what you do, It should be an easy sell. (results not typical – Infomercial comedy)

  8. Doing an internet radio show helped me get gigs. I had cards made up and when I met a promoter who was running an all-dayer I gave him my card and blagged a slot on the event. That led to me doing the next one and using that as a spingboard into club nights and a montly in a pub. As previously stated, doing a show gives an air of credibility.

  9. In my opinion I think it is not bad could listen to the radio and hear your set, you have moral for you keep playing but also you have to have luck to manage to gigs in club’s or clubs, I for example “play” to a radio at about 4 months and never had the luck of getting gig’s. But if you have the confidence of the radio the day will come that is my motto.

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