I’ve got a timely reminder for you: We all got into this through love.
Love of that “dancefloor moment”. Love of music. Love of togetherness in front of the speakers. Love of the thrill when we find the perfect mix or mashup, or when we hit “Export to WAV” on that new track that we know is the best we’re capable of.
Being a successful DJ or DJ/producer shouldn’t be hard, therefore – as long as we remember this. As long as we remember that we already know what others in this game feel, because we are them. We know what they think about music, because it is the same thing that got us into this in the first place.
That’s why we are so passionate here at Digital DJ Tips about helping people run their DJing and music-making endeavours by putting that love front and centre – just like an awesome entrepreneur might run his or her small business.
Nowadays, of course, you can become “big business” more easily than ever before, thanks to the internet. And so “amplifying the love” involves more than just playing the right music, loud, for the people in front of you on your dancefloors: It also means using social media and social networks to show you care about your audience, to listen to them, to talk to them, and to share experiences with them – in short, to treat them as you’d treat your friends.
It can be called “marketing”, but really, it’s just sharing your enthusiasm and yes, your love for this game.
But we come unstuck when we use these tools for the wrong reasons. When we treat other DJs and music makers (who we know, deep down, feel just like us, with the same passion for this game as we have) as “competition”. When we try to dominate instead of collaborate. When we try to reach too far, too soon, by attempting to be something we’re not, while forgetting those closest to us who already love us and who are our biggest fans and supporters.
The good news is that you already know this. You know what you have to do. Your job as a DJ or DJ/producer, really, is simply to love what you do, and share that love with others. Focus, sure, but be generous too. And when times get hard, remember that in the long run (in the words of the song), love will see us through.
Phil & the Digital DJ Tips Team
PS Follow your passions. Do what you love. Learn something new.