Tiësto Switches To Denon DJ Prime On Worldwide Launch Day

Tiësto

Denon DJ just announced the newest endorser of its new Prime Series SC5000 and XP1800 gear: superstar DJ/producer Tiësto.

Denon DJ just signalled its unmistakeable intent for its new Prime series of pro DJ gear on global launch day, by announcing the brand's latest endorser, one of the biggest DJs in the world: Tiësto. The superstar dance music icon has "changed his rider" to include the SC5000 Prime media player and the XP1800 Prime mixer, both of which come from the brand new flagship Prime Series from Denon DJ, that today goes on sale worldwide.

On the Prime Series, Tiësto said: "I knew right away that with the intuitive interface and creative feature set of the Denon DJ Prime gear, I could set myself apart as an individual performer and really advance my creativity in my live DJ sets."

In turn Paul Dakeyne, Denon DJ Brand Manager, said: "After four years of intensive hardware and software development, we are proud that Tiësto instantly recognised what the Prime Series will do for him: it will enable him to perform even more creative and exciting shows for his audiences worldwide."

Our thoughts...

Champs

Though we won't know who'll emerge victorious until these two heavyweights collide, the ones who stand to gain the most will be us DJs. Those gains will come in the form of more innovation in the DJ booth and, perhaps, more competitive pricing for top-tier gear.

First Laidback Luke, then Oliver Heldens and Paul Oakenfold, and now Tïesto... looks like Denon DJ is pulling out all the stops in its quest to conquer DJ booths. At the moment, Denon DJ (now under the massive inMusic umbrella of companies) is the top contender to Pioneer DJ's status as DJ booth champion - both the SC5000 Prime and XP1800 Prime are serious pieces of kit that pack more innovation than last year's CDJ-2000NXS2 and DJM-900NXS2, which are Pioneer DJ's latest club and pro DJ offerings.

It's always good to have more than one major player in the industry; a monopoly, like that which Pioneer DJ has been enjoying these past few years, tends to slow down creative innovation and keeps pricing non-competitive (ie gear stays expensive). With Denon DJ having issued a clear and strong challenge thanks to the Prime Series and its growing list of high-profile endorsers, it's hard not to imagine the folks at Pioneer DJ working day in and day out brainstorming their comeback.

With two big boys now duking it out for "king of the DJ booths" status, the ones who'll be benefitting the most from their tussle will be us DJs who will have more gear choice in the end. Watch out for our imminent review of the Denon DJ SC5000 Prime and XP1800 Prime.

• The Denon DJ SC5000 Prime and XP1800 Prime are now available for US$1899 each. Check the Denon DJ website for more details.

What do you think about Tiësto joining the ranks of the Denon DJ faithful? Do you think these new bits of kit will change DJing? Will they halt Pioneer DJ's dominance of the DJ booth? Or do you think they're not enough to make other DJs switch? Share your thoughts below...

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Comments

  1. DJ Peter says:

    I've been a DJ too long to be impressed by promoted DJ's switching gear. Most of those DJ's never ever used half of what is possible on the Pio's NXS2 series, so how are they gonna benefit from even more productional tools. At most I have seen some of them use hot cues and loops, but that has kind of been around since 2001. The only DJ using everything is LL but he improvises to a level of everything sounding chaotic, combining not so exact old school manual beat matching with new controllerist techniques requiring dead on beat matching.

    I can't see any of these old school famous DJ's change anything about DJing, That will come from the generation growing up with all the tools, bells and whistles. 99% of successful DJing is all about playing the right part of the right track at the right moment, and new players won't change that. All those old school DJ's know it, so they really don't bother what they play on. So when approached, the number that goes into their bank account is of more interest, because that will make a difference.

    In a year we will see the innovations from Denon spread to the other brands, including Pioneer DJ. Just like Denon kept 80% of the design and functionality of a NXS2 and added what they think was essentially missing, Pioneer Dj will do the same. At least the parts they fear may attract their existing paying customers. The big question is: Will Denon have the time needed to grab a necessary part of the market and expand their product line before that happens. I think that will be a critical part of Denons future success.

    Anyone like me who within the last 24 months has invested in, and payed for, a top of the line setup, won't make any larger investment until the existing one needs updating. That means that a lot of Denons future customers will have to be existing controller customers or users coming from the other brands controllers. The Pioneer RB-DJ-user here will probably be the hardest to make the switch because they are already in the Pio echo system, where they can use their music anywhere there's a Pio setup using either laptop/software or exported to a USB media.

    I think its time for all those Denon supporters who has praised Denons gear, dissing Pioneer, to take real action and now switch it up from their at best $1000 controller to the new Denon $5000 setup. If that doesn't happen, it won't matter how many big name DJ's make a payed switch.

  2. "take real action and now switch it up from their at best $1000 controller to the new Denon $5000 setup"
    Sadly Denon screwed over all their existing fans by dropping support for their older products. Their existing client base might not be too eager to splash cash on a company that just drops them without a 2nd thought.

    • DJ Vintage says:

      I wonder how you figure older product owners are being "dumped" by Denon. They have expressly stated that the MCX8000 users will have a new Engine version (in some way or form) as well. Development on that should be underway as we speak, now that the Prime series is officially launched.

      That would leave the SC2900 and SC3900 users. I am not sure if the new version of Engine will support those and, as important, how much they would benefit if they did. I owned a set of 2900s and while Engine wasn't really good software, I only used the sticks as backup and the 2900s mainly as controllers. That said, I do agree that there needs to be a certain degree of continued support for gear that hasn't been on the market for more than 5 years.

      I must say that in the "old" days, when those existing fans bought their gear, Denon was a far lesser company when it came to actual support and customer communication and service, imho. The forums weren't official forums and not a very popular or pleasant place for some. Since coming into the InMusic fold, lots of that stuff has improved. The newly launched and official! Denon DJ forums are well visited, read by both marketing and tech staff at Denon. There is already an extensive post developing for bug and improvement suggestions for Engine Prime that is read by the Dev Team on a daily basis.
      All in all I must say I am more than a little bit confident that Denon does have the right intentions and directions to become not only the company with - currently - the most appealing DJ media player/mixer combo on the market, but also one that listens to it's customers and acts on that feedback.

      No doubt they will stumble and fall here and there, but as long as they learn from that and keep getting up and dusting themselves off, I see no reason not to put your chips in with Denon.

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